Affiliate Cookies

When choosing an affiliate program cookies can make the difference!

The main purpose of cookies is to identify users and possibly prepare customized webpages for them.

The cookies will remember your referral, even though the customer may visit at a later date. This will ensure that you get credit for the referral, even though they did not enter the site through your creative.

Often times a customer will visit a site through your ad, but return at a later date to actually make their purchase. Potentially the customer is looking around, comparing prices, doing research and will return later for purchase. If your affiliate program does not offer cookies, you then miss out on the sale. So make sure you are getting the most out of your affiliate program, ask for the cookies.