Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday

SEOQuake For FireFox


If you are like me time is valuable and time spent researching a competitor could be better time spent marketing, fishing, sleeping, whatever. There are tools available to help with this process and SEOQuake is a great add-on for FireFox that helps automate a lot of the leg work and will produce instant data in your browser, simply by surfing to a page.

SeoQuake is a programme, which allows user to view a large number of SE parameters on the fly. SeoQuake for Mozilla Firefox consists of three functional parts: SeoToolbar (requested parameters are shown in a separate toolbar in the browser), Seobar (requested parameters are shown in a separate, fully customizable with CSS, HTML block) and output of requested parameters on Search Engine Result Pages (SERPs).


The developers of SEOQuake were bold enough to produce the plugin for IE users as well, which can be downloaded here.

NewEgg Mall Affiliate Program


I'm not sure about you, but I am a massive fan of anything NewEgg. It seems like no matter what I am buying, if NewEgg.com had it, it was cheaper even with freight. The only problem was that their inventory of items was limited to electronics, but now they've got a whole line of products similar to Amazon at the NewEggMall. I've been biting the bullet waiting for them to release an affiliate program and now it looks like they are offering one through Commission Junction.

NeweggMall.com, a subsidiary of Newegg Inc., is a premier online shopping destination for general merchandise. Launched in 2008, this elegant e-commerce site boasts a wide-ranging selection of apparel, accessories, auto, home living, jewelry & watches, and outdoor & garden products to meet the demands of the most selective customers.

Building on the success of newegg.com, the second-largest online-only retailer in the United States and preferred destination for technology enthusiasts, NeweggMall.com brings the same customer-centric principles to the broader market: great product selection and pricing, fast delivery and outstanding customer service. With more than 15,000 unique products available on the site, NeweggMall.com continues to seek out, evaluate and add merchant partners who can deliver the high quality e-commerce shopping experience customers have come to associate with the Newegg brand.
Looks like the NewEggMall affiliate program will drop a 30 day cookie and earn you a 4% flat commission on whatever is purchased. This is lower than what you can get through Amazon, but a much better cookie length. Furthermore the regular NewEgg.com affiliate program only offers a 3 day cookie length, so you better get while the getting is good. Affiliate programs like Amazon only offer a 1 day action period and I think we will see NewEgg drop the length of their cookie after this site kick off as well.

Thursday

Affiliate News From The Web


What is my greatest tool in my arsenal of affiliate marketing endeavors, reading what others have done! That's right, take in every biscuit of knowledge you can from leading bloggers, newbies trial and erroring, anything. Just remember to apply what you know to what you read and don't expect someone to show you the Yellow Brick Road of affiliate marketing either, the best secrets are kept that way, secret.

I came across a great blog post by Dave Martinez that broke down the top 7 things to look for in an Affiliate Program. Believe it or not it's not just how much it pays and what he covers could save you some serious head aches in the long run. Furthermore, some of the topics he covers will make you more affiliate commissions than just going after something you know nothing about.

Check out 7 Things To Look For In An Affiliate Program

Wednesday

Affiliate Programs I Use


I'm often asked where I get access to all my affiliate programs and generally there is no one answer. I stick with a handful of companies that allow me to build partnerships and affiliate for a large number of programs. Below is a breakdown of which companies I'm signed up with and why i use them to affiliate.

  • Commission Junction - They have a crazy amount of companies signed up that you can affiliate for. I originally signed up for eBay, but since then have been accepted into the NewEgg.com affiliate program and others. Many of the programs require you to signup individually for which program matches your website content, so you are not automatically accepted into their inventory of clients.
  • Max Bounty - Generally speaking, they have the largest number of affiliate programs aimed at the simple 1 form, email gathering, affiliate programs. Meaning they have the $1 to $2 payouts for leading a visitor to submit their email for potential freebies and surveys.
  • ebay Partner Network - They pay some of the highest commissions of any program I affiliate for. Their lowest tier of earnings makes you 50% of whatever eBay makes off an auction that ends with your affiliate cookie attached. Plus there are a lot of plugins and scripts to make building sites easy.
  • Amazon - Who hasn't heard of Amazon? Some of their payouts are pretty low, but it's easily made up with the amount of volume that's possible. They also offer plenty of affiliate widgets, feeds, and store builder options.
  • ClickBank - If it's a digital download, ebook, or some sort of online subscription service you can find it on ClickBank. They offer a huge inventory of these types of products that you can affiliate for with an even larger number of payout options. While I've only had limited success with this affiliate program, the potential is there if you can find a good niche.
Well, those are the affiliate programs I use in a nut shell. They have allowed me to eliminate Adsense on a number of my sites or at least not rely on the revenue from Adsense to earn a living. But remember, now matter how good a product or service may be, if you are not focusing on quality marketing you may just be wasting your time.

Affiliate Plugins for Wordpress


Yes, this is a blogger blog, but I also use WordPress for my hosted sites. What makes WordPress so great is that there are a plethora of plugins that make affiliating easy and automate a lot of the marketing process. Currently I'm utilizing EPN and Amazon affiliate programs on my WordPress blogs and I'll discuss the plugins I use to make money.

Amazon.com Affiliate WordPress Plugin
  • wp-Amazon - This plugin allows you to search for Amazon items while creating a new post. By dragging and dropping you can place affiliate links to products while writing, but there are not a lot of options for customizing.
eBay Partner Network Affiliate WordPress Plugin
  • phpBay - This plugin is highly customizable and automatically ads products from eBay into your post. It pulls images, titles, bids, and time left and displays it in a table anywhere within your post. The only downside is that it's not free, but it pays for itself very quickly.
I use both of the Affiliate WordPress Plugins above and both have made my life a lot easier. Specifically phpBay, which has allowed me to supplement my Adsense income and even create entire blogs around that one plugin. If you are not utilizing plugins now, it's time to start looking.
:)

Update 06/02/09 New Amazon Auto Poster Plugin

Please view my Amazon Auto Poster Plugin review.

Tuesday

Time To Switch to EPN

Don't forget all you affiliate marketers out there, it's time to finally make the switch to EPN. The deadline on earnings is May 31st through Commission Junction, which means any CRU's sent through their cookies that don't go active before May 31st will not be paid out. For some of us that could add up to a big headache.

Personally I've been using the new EPN affiliate system for over a month now and had great success. I've been selling used golf carts and used refrigerators and making a boat load of cookie stuffing. The amount of people looking for a good used golf cart right now is rising and accessories have never been easier to find. Likewise for finding a good used refrigerator or kegerator.

Avoiding Duplicate Content Penalty

One of my most favorite blogs recently published a post regarding affiliate datafeeds and duplicate content penalties. It's a big deal if you rely heavily upon search engine traffic, so it's worth a read. If your not familiar with 'duplicate content penalties' it's where popular search engines (Google) penalize your site's rankings because you have 'similar' content with another site.

With so much competition it's important to cover yourself whenever possible. Read about duplicate content over at 5StarAffiliatePrograms.com. The ever changing face of search engine algorithms means that this news may be dated by the time you read it, but it's important to keep moving forward. Simply copy'n paste is not always the correct answer. ;)