Building a quality site can not be placed second to affiliate or any type of ad placement. Your visitors must be the soul reason you are building your site, because if you don't please them, they won't please your pocket book.
By building a quality site you are accomplishing a couple different things. First you are providing a worthwhile resource for your visitors that they will want to come back and use. In addition, the quality of the content on your site speaks loads to a potential customer and lends its hand to brand marketing. The more professional a website the more likely a visitor will want to purchase something from you or one of your affiliates.
One of the latest articles from WebSideStory was that repeat visitors actually produce 800% higher conversion rates. This means a lot to affiliates and goes back to providing quality content and a pleasing site. The goal is to provide your visitor with all the quality content about the product in question, so that they feel comfortable moving onto the next step...purchasing.
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