Learning Diversity

One of the most appealing aspects of earning money online is the very small cost to enter the market place. In typical brick'n mortar businesses there was a large startup fee, which keeps many would be competitors out. However, the internet creates an almost level playing field for all who are interested.

Creating a successful stream of income online should capitalize on the fact that startup costs are small. The risk of diversifying your sites and your affiliate networks is small, yet have the potential to yield great results. The old saying also holds true, don't put all your eggs in one basket, diversify your affiliate programs and the niche products your offering.

Franklin Banker of American Chronicle creates multiple streams of income in this very way, by taking advantage of niches and diversifying.

On the other hand, diversification is a much better strategy in affiliate marketing. I have developed many different online campaigns in many different niche markets, so if one does change or go away, I simply replace it with a similar one and move on with only a small disruption in my income. In this way I truly can make the claim that I have developed "multiple streams of income".

Banker also goes on to discuss how 'easy' it is to do online affiliating, but has left out the secret, so to speak. The days of easy-money on the net are gone and everything worth doing is worth doing right. Although it's relatively low cost to start up an affiliate program and launch a site, it is difficult to bring in targeted traffic. Learn to gain and channel traffic, that's when you find the easy-money.